Roanoke is competing with more than a dozen Virginia localities for the chance to display giant letters spelling LOVE, which would be placed on the corner of Williamson Road and Shenandoah Avenue in Roanoke. A Facebook vote opened today and continues through 5 p.m. Thursday to determine the winner. Here’s the fulll news release from the Roanoke Valley Convention and Visitors Bureau:
Roanoke is in the running for a statewide tourism promotion as part of the “Bring LOVE to Your Town” event. The giant sized L-O-V-E letters will be given to one town in Virginia to display. The Virginia Tourism Corporation (VTC) will open a Facebook vote on Wednesday, August 17, at 8:00 a.m. through Thursday, August 18, at 5:00 p.m. to determine which town will display the artwork. VTC will install the artwork at the winning destination on August 31 to be on display through September.
The LOVE artwork is 16 feet wide and eight feet tall. It ties into the Virginia is for Lovers marketing campaign which promotes Virginia as an ideal destination for families. Visitors will be encouraged to take a family picture in front of the artwork and share it on Facebook and on Twitter, using the special hashtag #LOVEVA.
“Our iconic Virginia is for Lovers brand is about love – pure and simple, and has been for more than 40 years,” said Alisa Bailey, president and CEO of the Virginia Tourism Corporation. “The LOVE artwork has great social media buzz and promotes the message that love is at the heart of every Virginia vacation.”
More than a dozen Virginia localities have nominated their location to display the LOVE artwork and will be part of the Facebook voting. The Roanoke Valley Convention & Visitors Bureau has chosen to display the LOVE artwork at the corner of Williamson Road and Shenandoah Avenue. This location is next to the Visitor Center and O. Winston Link Museum. The backdrop is of Mill Mountain as well as the Roanoke Star and the Taubman Museum of Art. As the gateway to Downtown Roanoke, the letters will be highly visible from Williamson Road and even from Interstate 581.
Spread the word. Start voting August 17 at 8:00 a.m. for the Roanoke Valley LOVE location.