the becher agency was awarded for the best agency-created newspaper ad of 2011. The Virginia Press Association awarded the agency for their ad created for the Save a Ton energy campaign.

Here is the press release from the becher agency.

ROANOKE, Va. (April 23, 2012) – The Virginia Press Association has recognized the becher agency (tba) for the best agency-created newspaper ad of 2011.

The winning ad was created for Save a Ton, the energy-reduction campaign that offers ways to save money on energy costs.  It depicts a dress overlying a lampshade with the line “Outfit your home with CFLs. Outfit yourself with the savings.”

The award was presented during the organization’s Virginia Newspaper Agency Advertising Awards luncheon in Roanoke.

“Once again, Virginia’s newspapers have recognized our team for producing some of the Commonwealth’s best advertisements,” said Thomas Becher, APR, president of tba. “It’s gratifying to see the strategy and creativity we provide to our clients being recognized by a statewide organization.”