Two videos produced by a co op of creators were featured during the broadcast of the 12-12-12 Concert for Sandy Relief. Hired by anti-poverty organization, the Robin Hood Foundation, The Farm created the videos that showcase two ways Robin Hood is helping Sandy victims.
Here is the press release from The Farm.
NEW YORK, NY, January 8, 2013 – The Farm produced two of the memorable videos that were broadcast as part of the historic 12-12-12 Concert for Sandy Relief, the largest musical event ever to hit the stage at Madison Square Garden.
The live event, featuring a wide variety of legendary acts including Bruce Springsteen and the E Street Band, the Rolling Stones, Eric Clapton, Kanye West and Paul McCartney, was broadcast to over two billion households around the world through thirty-seven US networks and television feeds. To date, the benefit concert has raised over $50 million from ticket sales, sponsorships, telephone and web donations, and merchandise with additional money still coming in.
The Farm was hired by the Robin Hood Foundation, which is distributing the funds raised through 12-12-12 to hundreds of organizations throughout the tri-state area helping victims of Hurricane Sandy. The Farm videos showcased two examples of how Robin Hood is helping Sandy victims in the region.
The first video, “Still Serving” highlighted the work of Team Rubicon, an organization of ex-veterans who drew upon their military experience to bring order to total chaos caused by Hurricane Sandy in Rockaway, Queens. The second video, “Red Hook Rising” is about the terrible impact Sandy has had on the residents of Red Hook, Brooklyn, as well as the bravery they have shown, both during and after the storm.
“The Farm responded immediately to get to Red Hook and Far Rockaway, working with our Robin Hood team, to find these remarkable stories about New Yorkers who rise up in the face of adversity,” said Bill Oberlander, managing director of Robin Hood. “We are grateful for their incredible efforts”.
“Still Serving” and “Red Hook Rising” were directed and produced by Jack Anderson of The Farm. Noah Hutton of The Farm was co-Director and Director of Photography for both videos, as well as Music Composer for “Red Hook Rising.” Peter Fish of The Farm was Musical Composer for “Still Serving.”
“Everyone at the Farm who worked on the 12-12-12 Concert for Sandy Relief are extremely honored to have been part of this monumental event,” according to
Anderson. “We are proud to have helped tell the stories of a few of the heroes who are helping Sandy victims get back on their feet.”
For more information, contact Jack Anderson firstname.lastname@example.org or call 212-982-8500.