A Virginia Tech advertising campaign created by Access Advertising & Public Relations has won an award from the Council for the Advancement and Support of Education. The “I Invent” campaign was recognized with a Special Merit Award in the category of communications and marketing branding and identity program or campaign. Awards were presented at a ceremony in Atlanta, Ga. in February.
Here is a press release from Access.
Roanoke, Va. (April 29, 2013)—Created by Access Advertising & Public Relations, the Virginia Tech ‘I Invent’ campaign has been recognized with a Special Merit Award in the category of Communications and Marketing Branding/Identity Program or Campaign by the Council for the Advancement and Support of Education (CASE) District III 2012-2013 Advancement Awards program. The awards were presented in Feb. 2013 in Atlanta, Ga.
“Virginia Tech is an outstanding institution of higher learning with much to offer virtually any student,” said Todd Marcum, President of Access Advertising & Public Relations. “We feel fortunate to have the opportunity to help share the unique story to students from other states.”
The ‘I Invent’ campaign helped reinvigorate Virginia Tech’s brand with internal audiences by reintroducing them to the University’s brand tagline, ‘Invent the Future,’ as part of their daily lives. With the use of a photo booth and giveaway incentives, the campaign captured stories from students and uploaded and shared them on Facebook (www.facebook.com/virginiatechinvents). Featured stories were then repurposed for an advertising campaign to support out-of-state student recruitment efforts. The campaign captured hundreds of ‘likes’ on Facebook, 500 ‘I Invent’ statements and anecdotal evidence of a brand reinvigorated.
CASE District III advances and supports educational and professional institutions in the southeastern United States by enhancing the effectiveness of the alumni relations, fund raising, communications, marketing and other advancement professionals who serve them. For more information about CASE District III, visit www.casethree.org.
Previously, Access’ work for Marshall University and Roanoke College has been recognized with CASE awards. For more information about Access, visit www.visitaccess.com.
Access Advertising & Public Relations, based in Roanoke, Va. and founded in 1996, provides advertising, design and public relations services and has served hundreds of regional, national and international clients ranging from healthcare to higher education to technology. The firm has won more than 450 advertising, design, and public relations awards, as well as international awards for exhibit design and TV commercial productions and CASE awards for work with higher education. Access has been recognized as a featured workspace in HOW Magazine and in PRINT Magazine’s Regional Design Issue. Learn more about Access at www.visitaccess.com.