Eager to snatch-up bargains, Holly Hinshelwood, 18,( left) and Amber Bennington, 15, queue up outside the Bride’s House & Formals in Roanoke. The Northside High School PTA and the shop organized the event for girls to take part in dress recycling.

Last Saturday I photographed an event in which young ladies from around the Roanoke area and beyond sold and purchased recycled prom and homecoming gowns.

I wasn’t sure what to expect.

I assumed that many girls would insist their parents buy the latest and greatest in prom fashions, but to my surprise many girls seemed to understand that memories are about moments, not consumption.

I’m not a girl, I only have a son and confess I really don’t understand the importance of all that girl stuff, but I’m glad there are some young ladies out there setting an example we can all follow.

America, we can have fun without having to pay retail.