On the way out to Las Vegas I read Michael Waddell’s new autobiography, Hunting Booger Bottom: Life Lessons from the Field.
The enjoyable book offered a look at how Waddell evolved from a simple country kid who loved to hunt, into a simple country man who is one of the biggest names in the hunting industry.
Waddell has turned his popularity into big business. (As I read back over my first version of this blog entry I realized it gave the impression that his book offered some insight into Waddell as a business man, but the book really didn’t get into that much. I also changed the title to more accurately reflect the content of the posting.)
Anyway, I don’t have a problem with Waddell being a successful cash collector. Hunting needs popular, influential ambassadors like Waddell out there. I don’t know him personally, but I know a lot of people who do and they have nothing but good things to say about him. If he can make a good living while helping positively promote hunting, more power to him.
Waddell is on a short list of hunting celebrities who has the branding thing down, and that was pretty evident at SHOT.
Products carrying the logo from Waddell’s popular Bone Collector TV show were in abundance. One was this GAMO air rifle, which was autographed by Travis “T Bone” Turner, a member of the Bone Collector brotherhood and himself a pretty well known hunting celeb.
Now, I am a big fan of serious “adult” airguns and am happy to see them growing so much in popularity in recent years. If having Waddell’s name on this gun increases sales and gets others out there enjoying airguns like I do, that’s great.
But this gave me a chuckle.
I mean, the “bone” in bone collector pretty much refers to antlers or horns (though maybe a big bear skull would also qualify). Now, there are some super magnum airguns out there that can collect some bone. But this .177 caliber job ain’t one of them.
Unless maybe you’re talking about a jackalope.