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News flash: Ray Schoenke is NOT Jim Shockey

I just got an interesting press release from Jim Shockey's people, who want to clear up confusion regarding a Barrack Obama radio ad featuring Ray Schoenke. (If you listen to ESPN radio in Roanoke or Lynchburg you've probably heard the ad.) The gist of the release? Ray Schoenke is not Jim Shockey.

Who are they?

Jim Shockey is an outdoor personality, video host and writer. If you watch hunting shows or read hunting magazines, you've seen Jim Shockey killing everything from whitetails to African game.

Ray Schoenke is a former Washington Redskins player who is now the vice president of the American Hunters and Shooters Association, which could be called a moderate gun control group or moderate gun rights group, depending on your perspective.

The pronunciation's of Schoenke's name (SHON-kee) does sound kind of like SHOCK-ee. But "Ray" doesn't sound much like "Jim." At least not to me. But I guess it does to others because Shockey, according to his people, has been the target of criticism from people who think he is supporting Obama.

Here's a quote from the release:

"The fact that people don't take the time to investigate the facts before they lash out has caused substantial confusion. Many of Jim's TV sponsors, licensees and business partners have received e-mails and phone calls from angry consumers saying that they will never again buy their products."

Really? Could that many people have heard "Ray SHON-kee" and thought "Jim Shockey"? I doubt it.

I suspect that a few people (or maybe one person) heard this wrong and started sending e-mails and posting to Internet message boards. It went viral, prompting those angry e-mails from a lot of people who never heard the ad. In short: just another episode showing the potential powers and dangers of the Internet.

But, as long as we're on the subject of mistaken identity... At Sportsman's Warehouse in Roanoke there's a mount of a great 10-point whitetail killed by Mark Taylor. I get a lot of compliments on the buck. But, while I wish I had killed it, I didn't. It was another Mark Taylor.


Comments

# 1

[October 1, 2008 5:47 PM]

Tommy Nunley : →http://tommynunley.blogspot.com

A buddy of mine at work and I always joke about the commercial saying Jim Shockey, but I never thought anyone would truly believe anything like that until I got the same email you must have.

# 2

[October 2, 2008 12:06 PM]

Backlash

Heck I thought it was Jeremy Shockly the football player it's hard to hear the name clearly, regardless a ruse with intent.

I have posted on this blog to vote period and especially this November. Yet many people don't research the facts as in the name use to promote a candidate for President as I did not, maybe because Obama's political views contradicts mine. On that note neither do McCain's but they parallel enough to be my choice.

The VP is just a figure head being groomed for President. Palin a hunter and a person with similar views, yet her views and family life is just like many other American children ideals based on Hollywood idols and actors. Let's face it the only thing on television that teaches family values as a need is" Hunting and Fishing programs".

Bill Clinton father was an alcoholic abuser and many others of his family was just as dysfunctional as Janet Jackson clothing issues.

The Kennedy's had 2 siblings that suffered from mental retardation and lived their life shut away mental institutions only joining the family on Easter and some special events only to return to their sequestered living conditions.

Both said politicians sought to curtail hunting or laid down grown work to stymie it, and Obama is supported by the anti-hunting groups Peta, and even the Animal rights to life group what crock of cow droppings.

If my 16 yr old daughter can see Obama picture on the internet nearly on every site she visit his face is splashed across every medium and McCain's as a negative will it be no wonder if hunting with certain types of weapons is outlawed, maybe the cave man in the car commercials have something..

we are just not that smart. Vote

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Mark Taylor holding a fish.

While growing up in rural Southern Oregon, Mark Taylor developed a passion for the outdoors while he and his younger brother tagged along with their father on fishing, hunting and camping adventures.

Graduating from Northwestern University in 1988, Taylor spent four years as an officer in the U.S. Navy based in Norfolk before moving into journalism.

After five years writing about the military for a Norfolk-based publishing company, he became the outdoors editor at The Roanoke Times in 1998. He lives in Roanoke with his wife and twin daughters.

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